Tekoa Provisions

Tekoa Provisions asks what a western brand would look like if it felt like the desert itself: a rugged, distressed bird in flight, a bold western wordmark with “Provisions” set small beneath, and a type pairing of Jackler West, Lost Saloon, and Vanilla Whale.

Saddle brown anchors the palette, with clay, sky blue, and teal as accents. The usage guide shows primary, secondary, alternative, and black-and-white versions, and the sweatshirt and cap mockups show it on real merchandise.