Play It Again Sports

For this capstone I reimagined Play It Again Sports around its idea of giving used gear a second life: a circular, two-tone arrow mark in pink and blue where two arrows chase each other, with a worn texture on banners and signs.

The system stretches from a storefront sign, where each arrow carries a store location (Saint Paul and Chaska), to a condensed “PIA” mark, sale banners, and department price signs. It is a concept project, not an official rebrand.