Dash

Dash builds website dashboards that show each person in a company, from sales to the CEO and CFO, a view built around their own data. The mark is a rounded D trailing four bars of different lengths, reading as speed and as a bar chart.

The warm orange, red-orange, and amber palette makes data easy to spot, the purple bar sets the AI apart, and each color can be assigned to a role while still feeling like one brand.

General Sans keeps labels and numbers clean and legible, and Source Serif adds a human, editorial voice to headlines.